1. Introduction
Walking Tree Technologies Private Limited (“WalkingTree”, “we”, “us” or “our”) operates the AlphaTree Website at https://alphatree.ai/.
This Privacy Policy explains how we collect, use, store and disclose personal information when you visit the Website, submit an enquiry, request a demonstration, communicate with us or interact with our online content.
We are committed to handling personal information responsibly and in accordance with applicable data-protection and privacy laws.
AlphaTree is designed for institutional investment and financial-services workflows. This Privacy Policy principally covers the public Website and its enquiry and marketing functions. If you use AlphaTree software or services under a separate customer agreement, additional contractual terms and data-protection documents may apply to information processed within that service.
2. Information We May Collect
Depending on how you interact with the Website, we may collect the following categories of information.
A. Information You Provide
When you contact us, request a demonstration or submit a form, we may collect:
- Name and business contact details.
- Email address and telephone number.
- Company name, designation and professional details.
- The contents of your enquiry, message or communication.
- Meeting requests and information needed to respond to your enquiry.
- Marketing and communication preferences.
Please do not submit passwords, account credentials, confidential investment information, personal financial records, client portfolio data or other sensitive or proprietary information through public Website forms unless we have specifically requested it through an appropriate authorised process.
B. Technical and Usage Information
When you visit the Website, certain information may be collected automatically, depending on the Website’s configuration. This may include:
- IP address and approximate location derived from technical data.
- Browser type, operating system and device information.
- Pages visited, referring pages and interactions with Website content.
- Access timestamps, session information and technical logs.
- Cookie identifiers and similar online identifiers.
C. Communications and Marketing Information
We may retain records of communications with us, responses to enquiries, meeting arrangements and communication preferences. If marketing communications are used, we may also process information relating to delivery, engagement, subscription preferences and opt-out requests.
We do not intentionally collect personal information that is unnecessary for the relevant Website purpose.
3. How We Collect Information
We may collect information:
- Directly from you when you submit a form, request information or contact us.
- Automatically through Website technologies, logs, cookies or analytics tools where enabled.
- Through service providers that support Website operation, communications, hosting, security or analytics.
- From other sources where permitted by applicable law and relevant to a legitimate business interaction.
4. How We Use Personal Information
We may use personal information for the following purposes:
- To respond to enquiries and requests for information.
- To arrange consultations, meetings or demonstrations.
- To provide requested Website content and resources.
- To communicate about our products, services and relevant business updates where permitted.
- To operate, maintain and improve the Website.
- To analyse Website usage and understand which content is useful.
- To detect, investigate and prevent fraud, misuse, security incidents or unlawful activity.
- To comply with applicable legal obligations and exercise or defend legal claims.
- To maintain records of communications and manage our business relationships.
We process personal information only as permitted by applicable law. Where consent is required, we will request it. Where another lawful basis is applicable, processing will be carried out within the limits of that basis.
5. Marketing Communications
We may use business contact information to communicate about AlphaTree, WalkingTree or related services where permitted by law and, where required, with your consent.
You can request that we stop sending marketing communications by using the unsubscribe mechanism provided in the communication or by contacting connect@walkingtree.tech.
Even if you opt out of marketing, we may still send necessary communications relating to an existing enquiry, a requested service, security, legal obligations or other matters where permitted by law.
6. Cookies and Similar Technologies
The Website may use cookies and similar technologies to support essential functions, remember preferences, understand Website usage and improve performance.
Depending on the technologies enabled, these may include:
- Essential cookies needed for Website operation or security.
- Preference cookies that remember selected settings.
- Analytics cookies used to understand Website traffic and interactions.
- Marketing or measurement technologies, where deployed and permitted by law.
Where required, we will seek consent before placing non-essential cookies or activating related technologies.
You may manage available cookie preferences through the Website’s cookie controls, where provided, or through your browser settings. Blocking certain cookies may affect Website functionality.
The specific cookies, analytics services, advertising technologies and retention periods should be described in any accompanying cookie notice or preference interface where required.
7. How We Share Personal Information
We may share personal information with the following categories of recipients where necessary and permitted by law:
A. Service Providers
Providers supporting Website hosting, infrastructure, security, analytics, communications, customer relationship management, email delivery and technical maintenance may process information on our behalf.
Such providers should be engaged under appropriate contractual and security arrangements.
B. Professional Advisers
We may disclose relevant information to legal, accounting, auditing, insurance or other professional advisers where reasonably necessary.
C. Legal and Regulatory Authorities
We may disclose information where required by applicable law, a lawful request, court order or regulatory process, or where reasonably necessary to protect legal rights or investigate misuse.
D. Corporate Transactions
Information may be transferred as part of a merger, acquisition, restructuring, financing or sale of assets, subject to applicable law and appropriate safeguards.
E. Other Disclosures
We may share information with your consent or where another lawful basis permits or requires the disclosure.
We do not sell personal information. We may use service providers to support the operations described in this Policy. The precise sharing practices should be verified against our actual Website and marketing technology configuration before publication.
8. International Data Transfers
WalkingTree and its service providers may process information in India or other jurisdictions, depending on the technologies and services used.
Where personal information is transferred across borders, we will apply the safeguards and restrictions required by applicable law.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including responding to enquiries, maintaining business records, meeting legal obligations, resolving disputes and protecting our systems.
Retention periods may vary depending on the type of information, the reason it was collected, applicable legal requirements and whether a continuing business or legal need exists.
Where information is no longer required, we will take reasonable steps to delete it, anonymise it or otherwise dispose of it in accordance with applicable law and our retention procedures.
10. Data Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
You should avoid transmitting confidential or sensitive information through public Website forms or unsecured communication channels.
11. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have rights relating to personal information, including the right to:
- Request information about personal data we process about you.
- Request correction or updating of inaccurate or incomplete information.
- Request erasure or deletion where legally applicable.
- Withdraw consent where processing relies on consent.
- Object to or opt out of certain processing or marketing activities where available.
- Raise a grievance or complaint regarding how your personal information is handled.
- Exercise other rights provided by applicable data-protection law.
These rights are subject to applicable legal requirements, exceptions and limitations.
To submit a privacy request, contact connect@walkingtree.tech with the subject line “Privacy Request”. We may ask for information reasonably necessary to verify your identity and understand your request.
We will respond within the timeframe required by applicable law. If we cannot fulfil a request, we will explain the reason where legally required or appropriate.
12. Children’s Privacy
The Website is intended for business and professional audiences and is not directed towards children under the age of 18.
We do not knowingly collect personal information from children through the Website for purposes that require parental consent. If you believe a child has provided personal information improperly, please contact us so that we can investigate and take appropriate action.
13. Third-Party Websites
The Website may contain links to external websites, platforms, publications or services.
Those third parties operate under their own terms and privacy policies. We do not control their information practices and are not responsible for their content, security or handling of personal information.
You should review the applicable privacy policies before providing personal information to third-party websites or services.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, Website functionality, technology, legal requirements or business operations.
The latest version will be published on this page with an updated “Last Updated” date. Where required by law, we will provide additional notice or obtain consent for material changes.
We encourage visitors to review this Policy periodically.
15. Contact Us
For questions, concerns, privacy requests or complaints relating to this Privacy Policy, please contact:
Walking Tree Technologies Private Limited
Operating the AlphaTree Website
Unit 803, 8th Floor, Manjeera Trinity Corporate, KPHB Colony, Kukatpally, Hyderabad, Telangana 500072, India
Email: connect@walkingtree.tech
Website: https://alphatree.ai/
Please use the subject line “Privacy Request” for requests concerning personal information.